The Hashtag (#), originally created by Twitter users to categorize tweets and mark keywords and topics, has become a very precious asset in modern marketing campaigns.
Brands who haven’t invested the time to think about their hashtag(s) and their proper use get anticipated results, however those who take their hashtag(s) seriously will harvest the benefits on Twitter.
The micro blogging platform has created a step-by-step infographic that helps you choose your hashtag(s) and guides you through launching your campaign.
Basics first! Why are you using a hashtag? Keep in mind that for your audience to easily remember it, a hashtag should be notable.
Integrating a hashtag in media is a way to make sure it becomes memorable.
Whether it’s on TV, flyers or though direct mail, integrated hashtags have the best chance of making it to the top of the consumer’s mind.
There is no absolute need for a new hashtag to be created. If people are already engaging in a relevant conversation, half the work has been done. All brands have to do is join in with significance.
After choosing or creating a hashtag, Twitter’s “Choosing A #” will walk you through the next stages to take in order to amplify your message.