Buying Facebook Likes is Smart – NOT!

Online marketing has fulfilled its purpose for quite some time now, and in Lebanon it’s gradually starting to grow with communities engaging online and making some campaigns go viral with innovative marketing ideas.

However and unfortunately some newly established Lebanese online marketing companies have failed to understand the concept and the purpose of the campaigns and how to attract the targeted engaged consumers.

Companies are buying Facebook likes, Twitter followers and so on thinking that the more fans they have the more successful the campaign is, and that is a fail of marketing and ethics. Nonetheless, let us see this through; we went through some local brands’ Facebook pages and checking their likers we noticed how many fake profiles were out there while the majority weren’t even Lebanese. So how is this helpful for the brands to expand and get their message across?

It is crucial with online marketing to set a specific demographic target because you will be more focused on what type of customers you want and means to attract them. Failure to settle your target will increase risks of failure when promoting your products, services or business in order to engage your fan base. Moreover there is no benefit from online marketing when it comes to increasing your fans and followers when they do not match your targeted consumers.

Journalists on Social Media Networks

Have you ever sat down and wondered who in the world makes the most use of Social Media in current times? Maybe it has always been so and it’s just become really noticeable now, but due to tumultuous events in the world, namely the revolutions in the MENA region, Journalists seem to be all over Facebook and Twitter. Not only that, they also take the most advantage of what is said and posted on social networks the most in their work.

Even though the recent events have succeeded in making anyone on Twitter a ‘Citizen Journalist’, hundreds of professional Journalists are turning to tweeting and blogging, sharing their views and opinions online, and using these means to verify information they receive as well as sourcing stories.

According to a survey done about this, it seems almost half of those Journalists (47% to be exact), use Twitter to source their stories. A third of them (35%) turn to Facebook, and the rest (30%) use blogs they are already familiar with. Surprisingly, research also found that about 47% find leads to stories through blogs they have never visited before… Thank you Twitter.

In past years, PR agencies played a big part in supplying news to Journalists and news channels. They still play quite a big part and are just as important as online sources. However, having a solid (social) network, good blogger relations and a strong content strategy will definitely get a Journalist far.

Do you think Journalists have it easier these days than they did say, 10 years ago?

How do you think the news world has changed because of Social Media Networks like Facebook, Twitter, and YouTube?