Providing clients with proper media planning is not just about how much
budget to allocate, but also about who it’s being allocated for. Our
media department focuses heavily on identifying the key target audience
we’re addressing for each brand. Questions such as who, where and why
are we targeting are answered primarily through proper research
conducted before media plans are put in place and executed. Knowing your
audience effectively minimalizes communication waste, which in turns
leads to better budgeting and lowered media expenses.
At Eastline, we are Google and Facebook Certified Professionals.
We provide clients with the following services:
- Paid Search Marketing
- Facebook / Twitter / Instagram /Advertising
- Third Party Publishers Advertising
Knowing your audience effectively decreases communication waste, which in
turns leads to better budgeting and lowered media expenses.
Media planning is not a one-time job and it is certainly not a
Our media department carefully monitors every ad campaign on a day-to-day
basis in order to assess its performance and see whether any
optimization is called for.
Text, layouts, call to action messages, targeting options & daily
budget allocations are just some of the variables that need to be
assessed daily and adjusted according to the current campaign
The assessment is divided into daily, weekly & final reports that
are shared with our clients. This is done to keep track of the progress
and have transparent insight into the campaign performance.