Jad Bou Chebl on Digital Marketing

arabad_jul_2015_coverAre brands in the region becoming increasingly comfortable with social media and digital advertising on the whole? Read Jab Bou Chebl – Senior Project Manager at Eastline’s view.

Jennifer Kanaan: 5 Ways MENA Brands Can Engage Customers on Snapchat

arabnet_august_2015_coverSnapchat is growing fast worldwide and even faster in the Arab world. In 2014, it was the fastest growing social media app, achieving a growth rate of 56% between the first and the third quarter of the year. The fascination with Snapchat continues as the platform is said to be nearing 200 million active users, with 81% of its users aged between 13 and 24 years old.