Talk about a World Cup Facebook game! While watching a football game with his friends, the 40-something year old Lebanese soccer player slams an ALMAZA beer bottle on the table and dives into the TV box. Zigzagging and dribbling his way through defenders, the player is supposed to reach the goal and score to get […]
While the progress of your social media efforts can be observable, the old mantra still rings true: How can you tangibly assess social media value, gauge effectiveness and ROI? How can social media translate in sales and lead generation and when can one expect that to happen? Those are all viable expectations. The take-home lesson […]
Marketing 101 teaches us that acute marketing decisions should take into four main aspects into consideration: Product, Price, Place and Promotion (4 P’s). However, what Marketing 101 does not teach is the importance of the 5th P of marketing. I would divide the “Fifth” marketing P into two halves that are of equal importance: People […]
Click-through rates tell a lot about an online marketing campaign’s performance – especially if a click-through rate is 43x the global average. When Kaiak asked for a creative idea to introduce their fragrance online, TBWA answered with a brilliant one – Scented Banners! Banners cannot have real scent, or can they? To execute the idea, […]
Launching an SEO (Search Engine Optimization) campaign is not that hard a task these days, but avoiding the common mistakes and misconceptions involved in the process of developing a campaign is a tricky trap that could be avoided through the guidelines mentioned below. Nothing is perfect, and the same applies to SEO campaigns, therefore no […]
After putting the effort in building Facebook communities of fans, brands have been wondering about the monetary value of these fans. Virtue, a firm specialized in social media, has conducted a study to estimate the value of facebook fan at $3.60 per fan. Virtue determined that each post that is posted on a brand’s Facebook […]
Instead of reaching out to companies for large donations, social media enables NGOs to reach bigger audiences and raise more donations. Recently, I came across an interesting project that has been leveraging the benefits of social media to raise awareness about several causes and gathering donations through microfunding. Microfunding allows users to donate very small […]
The Wall Street Journal’s check-in to Times Square, last week, shifted the way location-based news services have been used up till then. After teaming up with Foursquare, the location-based news update service, the WSJ showed a new means of using the service, changing the perception of geo-targeted news. Foursquare, which has been known mostly for […]
Recently, Chatroulette, the world’s biggest random video chatting social network, has been having some issues — nudity issues. The website which was founded by 17-year-old Andrey Ternovskiy, has been flooded with users going naked on webcams, most of whom are men. Chatroulette enables quick switches between random chats coupled with seamless streaming webcam video to […]
Soon, Google will start transitioning from its Local business ads model to Location extensions. Location extensions is a new Adwords product upgrade that offers several benefits over location business ads. Brands who have many store locations will benefit from the ability to use the same ad for several store locations. When a potential customer performs […]
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