Google+ we are not impressed!

Is it just us or is Google+ still not learning from Facebook and Twitter mistakes and shortcomings?

We are completely aware that the newly launched social network is not yet close to competing with Facebook’s empire and Twitter’s rush , but can you blame our disappointment from Google+ newly launched brand pages?

Google+ is indeed satisfying the masses, and with its newly created brand pages for companies, copycatting Facebook’s pages, companies are rushing to advertize their products on Google+.

First of all, the only features are the rich profiles or about page; you can build circles and list your followers accordingly. However, unlike personal pages, you can only add people to the brand circles if they have added you previously to their circle; hard luck for brands and +1 for the consumers who will have a choice if they want to follow the brand or not.

Brand pages can also benefit from the Hangouts, for group video chats also – but we can hardly imagine here CEO running to catch a glimpse of their targeted consumers, or else it’s their social ambassador stuck behind the webcam chatting with the followers. Come to think of it, unless it’s Kim Kardashian or Ryan Gosling behind these webcams, who cares?

Once you connect an email address with a page you can’t change it and you’re the only one that can edit and admin that page. Although Google has promised that there will be multiple admins in the near future, we wonder when, for now this will be a little awkward for companies that want multiple social ambassadors to communicate through the pages.

What’s really ironic also is that anyone can claim to be a brand at Google+, in other words, if brands do not claim their G+ pages, other wannabes can.

Seriously Google+ is that all you’ve got?

Social Networks and Online Communities: What’s the Difference?

A major recurrent question in the minds of most people working in the online marketing world is probably the following: What is the difference between the two types of Social Media out there: Social Networks and Online Communities?

It’s easy to imagine the difference, but to actually put it down into words has proven a little more challenging, but here it goes:

Online Communities have been around for way longer than Social Networks.  Online communities are message boards or platforms that group together with one common interest of goal. Some common examples include youtube, and flickr, nested communities of video and photography enthusiasts respectively. Wikipedia is another good example of an online community.

Basically, online communities are held together by a common interest. It may be a certain hobby or something the members are passionate about. It could be a common goal, project, or merely the similar lifestyle choices, geographical locations, or professions.

When someone says ‘Social Network’, the first thing that probably comes to mind is Facebook (Thank you makers of the movie ‘The Social Network’!).  Facebook, MySpace, and LinkedIn are the most popular social networks out there.  Social networks are joined so that people can maintain their current relationships with their friends and family, get in touch with long lost friends, keep in touch, and stay in touch with said friends and family.

The one major visible difference between Social Networks and Online Communities lies in the fact that in social networking, people usually know the people they are connected to in person, whether as friends, family, colleagues etc… In Online Communities, it could be a gathering of strangers with one common goal/interest connecting them, such as Digg, a place for people to discover and share all sorts of interesting news links from all over the world.