More than 15 years after starting up Eastline Marketing, a digital media agency based in Beirut, today’s Entrepreneurs of the Week, co-founders Marc Dfouni and Nemr Badine, share the most important lessons and insights they’ve acquired throughout the years…
Lebanese with entrepreneurial spirit and a business idea are no longer left to their own devices. Locally, they can find an incubator willing to provide a place to work from and assist them through mentorship and support…
Top experts in advertising and online content from the Middle East and Europe gathered in Beirut Wednesday to show how companies can take business to the next level through better digital content…
In the wrong hands, bigger online budgets may fail to materialize into market growth. No doubt, the Lebanese digital advertising market is set back by a relatively small online population. But beyond this sad reality, there’s a lot the industry could do to move forward confidently, faster…
Businesses are wising up to the enormous possibilities afforded by the strategic use of social media.
To say that Internet and social media usage in the Middle East and North Africa is expanding exponentially has become a truism of our time, but like the dinosaurs that failed to adapt as the ice age covered the globe, many companies’ marketing strategies now resemble bewildered cave men soon to be run over on the information highway.
Viral is one of those buzzwords on communicators’ lips these days… Eastline Marketing involved in two of the 10 most viral campaigns of 2011!
Over the last few years, it’s become routine to note that Silicon Valley is more a state of mind than a geographic location…
The mysterious campaign launched mid-April by creative agency Nineteen84 for restaurant chain Zaatar w Zeit finally came to a conclusion…
The digital revolution is shaking communication to the core. Where does Lebanon Stand?
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