Startups vs. big enterprise: The David and Goliath of the business world

“SMEs and startups, especially in Lebanon, have the flexibility to innovate at a faster pace than large companies due to less bureaucracy and elastic budget,” Marc Dfouni, co-founder of Eastline Marketing and one of the first independent digital marketing agencies in Lebanon, told Annahar.

What a Digital Difference a Decade can Make

It’s only been 25 years since Tim Berners-Lee made the World Wide Web available to the public; during that time, the Internet had become an integral part of everyday life for most of the world’s population.

Can Social Media Affect Your SEO Ranking?

Despite the fact that search engines such as Google, Bing and Yahoo! don’t consider social media signals as a direct factor for website rankings, experience proves that social media is a powerful tool for leveraging your SEO if used with common sense and best practices.

So how can you improve your SEO ranking through your social media presence?

Create quality content that can go viral

Having a high-quality post linking to your website on Facebook or Twitter that generates engagement and social sharing by influencers and content creators, can contribute to increased visibility on search engines as this will speed up your content’s indexation. Apart from that, social sharing leads to longer content life, something that search engines simply love.

Keywords, keywords, keywords

Make your content keyword-centric and ensure a dual content strategy between your social media posts and your website’s pages; but don’t overdo it. It’s crucial that your content remains as human as possible, making it sound natural and organic.

Social media profiles rank high in search

Your social profiles definitely influence the content of your search results and they are often amongst the top results in search listings for brand names. Therefore, make sure you own the names on the top channels, but most importantly, let them be active.

Make some room for Google+

Google+ is a social media platform too – often forgotten by marketers. It goes without saying that search engine rankings, or Google rankings to be exact, are directly affect by your Google+ activity, so make sure you populate your Google+ profile with proper content.

Curate on user-generated content

Encourage your fans and followers to share their opinion by commenting and submitting reviews and testimonials. Not only will this help you better understand their needs, it can also give you a better insight on the type of words they use in order to tweak your content’s keywords. Not to forget, the more your brand is mentioned, the higher your chances are in increasing your visibility on search engines.

To sum it up, while social media does not have a direct impact on SEO, it is something that should not be neglected. Just think about the positive effects that increased traffic from social can potentially have on your search rankings. Social media and SEO are more powerful when used together, so why miss the chance to leverage your efforts?

Nemr Badine et Marc Dfouni célèbrent les 10 ans d’Eastline Digital

Dix ans après le lancement d’Eastline Digital, Marc Dfouni et Nemr Badine font partie des pionniers de la publicité en ligne au Moyen-Orient. Aujourd’hui, ils souhaitent s’étendre à de nouveaux marchés dont l’Iran. « Nous y avons déjà fait plusieurs voyages et nous y avons vu un écosystème en plein développement », disent-ils.