Eastline Marketing opted for an integrated approach consisting of Search Engine Marketing to position the brand in search engine results as well as strategic media placements in English and Arabic using global platforms and local networks from each of the five targeted countries. Eastline Marketing also built FXCM MENA’s online presence on social spaces and industry-specific forums.
The social media strategy also included:
- Maintaining a robust presence in social spaces, such as on Facebook, LinkedIn, Youtube, giving consumers a platform to interact with FXCM MENA
- Starting conversations with online influencers and potential clients using Twitter
Moreover, Eastline Marketing led all traffic generated from the campaign to a newly developed Landing Page that facilitated navigation and ensured the download form is visible and easily accessible.