Bershka – The Fashion Reflex Fashion Game Henkel: Persil, Der General, Le Chat, and Pril
- Increase awareness and visibility of Salsa in the MENA region.
- Create a direct channel of communication with consumers and engage them.
- Promote the Spring/Summer collection of Salsa for both Men and Women.
- Localize the global strategy.
- Revamp the existing Salsa MENA Facebook page.
- Launch ongoing and burst Facebook campaigns.
- Create engaging content and moderate the page.
- Create an addictive memory based game hosted on Facebook: “Guess Your Friend”.
- Integrate viral features to the game.
- Influence fans based on their interests gathered through intelligence.
- Period of time: May 2012 – present.
- Recruited 51,200 fans on Salsa Mena’s page.
- 5,577 players.
- 45,928 game plays.