Eastline Marketing

As part of Laziza’s digital strategy for the World Cup, Eastline Marketing implemented Sweepz Contest Application, in order to increase Laziza's fan base while inciting customers to associate the World cup with drinking Laziza (see it in action).

Users were required to upload a picture of themselves that captures and celebrates both Laziza and the World Cup for a chance to win a PS3. A winner was selected on a weekly based on the highest number of votes.

1 - Sweepz Contest Application is hosted on a customized tab, created in your Facebook Page.	2 - The branded tab solicits users to “like” the page to enter the contest by providing details.	3 - Users are required to fill the form and upload a photo.
4 - All submissions are saved in a customized voting list.	5 - The application posts a message on the contestant's wall, soliciting friends to vote.	6 - The application posts the same message on your Facebook page.
7 - Users can ask friends to vote for them in a customized voting list.	8 - Submissions that get the highest votes will show on top of the list and win.	9 - An automated email will be sent to the users with a link to their submission. Users can share this link with friends and ask them to vote.