Online marketing has fulfilled its purpose for quite some time now, and in Lebanon it’s gradually starting to grow with communities engaging online and making some campaigns go viral with innovative marketing ideas.
However and unfortunately some newly established Lebanese online marketing companies have failed to understand the concept and the purpose of the campaigns and how to attract the targeted engaged consumers.
Companies are buying Facebook likes, Twitter followers and so on thinking that the more fans they have the more successful the campaign is, and that is a fail of marketing and ethics. Nonetheless, let us see this through; we went through some local brands’ Facebook pages and checking their likers we noticed how many fake profiles were out there while the majority weren’t even Lebanese. So how is this helpful for the brands to expand and get their message across?
It is crucial with online marketing to set a specific demographic target because you will be more focused on what type of customers you want and means to attract them. Failure to settle your target will increase risks of failure when promoting your products, services or business in order to engage your fan base. Moreover there is no benefit from online marketing when it comes to increasing your fans and followers when they do not match your targeted consumers.