As Facebook F8, the company’s annual developers’ conference, comes to an end, it’s time for us to go over the major changes the social network is bringing to the table.
Messenger as a platform
Arguably the most important and most discussed new feature announced at F8 was Messenger. It has gone from app to platform, allowing developers to integrate their own application inside it. Do you see the three little dots next to the microphone? Tap them and you’ll discover an array of GIF makers, voice modifiers and a lot more fun things to play around with, but the best is yet to come as non-featured apps will soon make their way into you smartphone.
Messenger for businesses
While we’re on Messenger, there is now a new feature dedicated to businesses that will allow direct interaction between brands and customers. When a user gets to the checkout page of a website, he will be prompted to use Messenger to fulfill his purchase, allowing the customer service to use the messaging platform to confirm orders, track deliveries and provide direct support.
With the release of Oculus VR approaching, Facebook is preparing its social platform to embrace the change. It will soon support a new format: 360 videos. It will allow users to virtually navigate around a room or given space within their news feed.
Parse gets involved in the internet of things
About two years ago, Facebook bought Parse, a mobile app development platform. This year, Parse will release new tools to help developers make apps that interact with connected objects without having to worry about the backend too much. The SDKs will handle app analytics, sending push notifications to people at the right time, and collecting crash data.
Facebook is going all out on video, and for a good reason: the platform generates 3Bn views daily. In a grand face-punch to YouTube, the social platform will now allow users to embed videos anywhere with a single line of code. This is a powerful move that will drastically increase the number of views and definitely impact videos advertising on the long run.
Facebook wants you to know your users better. It probably also wants to benefit from the data your app can generate. Regardless, the company has developed a tool that allows developers to gather behavioral analytics, measure how people use their app and improve their marketing campaigns.