Eastline Marketing

Challenge

With a continuously fierce growing competition in the restaurant industry in Lebanon, Zaatar w Zeit further sets itself apart by ingeniously refreshing its menu and adding new items.

Zaatar w Zeit turned to Eastline Marketing to create a Social Media Strategy for new menu items that would trigger a demand and build an online presence for the brand.

Goals:

• Increase brand awareness
• Remain top of mind
• Build an online community that engage consumers with brand
• Familiarize consumers to new products
• Launch new products

Solution

Eastline Marketing launched promotional campaigns for each of the newly added items, along with a continuous brand awareness campaign.

Over and above the creation of the Facebook FanPage, Eastline Marketing also developed a fun contest to engage consumers and familiarize them with the newly launched products.

The social media strategy also included:

• Maintaining a robust brand presence in social spaces, such as on Facebook, giving consumers a platform to interact with Zaatar w Zeit
• Starting conversations with online influencers using Twitter

Results

Zaatar w Zeit enjoyed a high performance as a result of the campaign:

• Increased fans by 400%
• Recruited substantial participants / database marketing in the contest