A successful social media presence requires brands to effectively reach a target audience, listen to an exponentially growing social community and influence fans’ and followers’ purchasing decisions.
Social Media Marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness or to achieve other marketing objectives. Social Marketing enables brands to use web-based technologies (known as Social Media) to translate media monologues into social media dialogues, transforming users from content consumers to content producers.
Social networking websites such as Facebook, Youtube, LinkedIn and Twitter, if used properly, allow businesses to gain popularity over the Internet by using the different types of social media available, such as blogs, video and photo sharing sites, social bookmarking. Social marketing has taken over as the online version of word of mouth. Tackling it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.
Our social strategy is supported by three main marketing pillars (R-E-C Approach):