Providing clients with proper media planning is not just about how much budget to allocate, but also about who it’s being allocated for. Our media department focuses heavily on identifying the key target audience we’re addressing for each brand. Questions such as who, where and why are we targeting are answered primarily through proper research conducted before media plans are put in place and executed. Knowing your audience effectively minimalizes communication waste, which in turns leads to better budgeting and lowered media expenses.
At Eastline, we are Google and Facebook Certified Professionals.
We provide clients with the following services:
- Paid Search Marketing
- Facebook / Twitter / Instagram /Advertising
- Third Party Publishers Advertising
Knowing your audience effectively decreases communication waste, which in turns leads to better budgeting and lowered media expenses.
Media planning is not a one-time job and it is certainly not a stagnant operation.
Our media department carefully monitors every ad campaign on a day-to-day basis in order to assess its performance and see whether any optimization is called for.
Text, layouts, call to action messages, targeting options & daily budget allocations are just some of the variables that need to be assessed daily and adjusted according to the current campaign performance.
The assessment is divided into daily, weekly & final reports that are shared with our clients. This is done to keep track of the progress and have transparent insight into the campaign performance.