Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information. We can create bespoke online market intelligence reports & analysis:
- Understand consumer perceptions on key issues which are relevant to the client (environment, politics, etc).
- Understand a brand’s online reputation by examining how target groups see the brand, its industry and competitors.
- Mine competitive intelligence and understand how competitors position themselves and their products online.
- Gain consumer insights and learn what matters to consumers online in a particular product or product category.
- Multi-language and multi-country analysis.
- Coverage: Online News sources, Blogs, Forums, all social networks and more.
- Experience in many sectors, especially automotive, pharma, mobile and telecom, electronic consumer goods, travel and governmental