ONLINE LISTENING & MONITORING

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information. We can create bespoke online market intelligence reports & analysis:

  • Understand consumer perceptions on key issues which are relevant to the client (environment, politics, etc).
  • Understand a brand’s online reputation by examining how target groups see the brand, its industry and competitors.
  • Mine competitive intelligence and understand how competitors position themselves and their products online.
  • Gain consumer insights and learn what matters to consumers online in a particular product or product category.
  • Multi-language and multi-country analysis.
  • Coverage: Online News sources, Blogs, Forums, all social networks and more.
  • Experience in many sectors, especially automotive, pharma, mobile and telecom, electronic consumer goods, travel and governmental

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