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Mobile Marketing Mysteries Revealed |
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 By Marc Dfouni
You are not the only one to feel confusion towards mobile marketing. That’s why, six industry experts will answer your questions by divulging the truth hidden behind some of the most widespread misinterpretations.
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The Supply and Demand Problem in the Online Advertising Industry |
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By Marc Dfouni
Usually, a lack of competition in almost any industry means that any given company within that industry is afforded the freedom to charge higher prices. So, why is it then that in the Online Marketing industry, given that competition is still fairly low, prices remain consistently low as well? That is not to say that all prices are low; there is in fact a large variation of pricing available, yet they generally have remained on the lower side.
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The Future of Flash Site Optimization for Search Engines |
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 By Wissam Badine
Speculation on the future of flash site optimization for search engines has been very active since Google and Adobe declared that Google and Yahoo search engines will undergo some improvements. This modification will allow them to crawl Flash web pages in an unusual and unique way. However, it is not the time for HTML to seem weaker and less efficient before Flash sites. In fact, the latter can still not compete with an optimized HTML website. The reasons for this statement are exposed in this article.
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Success of a PPC Campaign in 5 Steps |
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 By Jorj Ghazal
Many factors contribute to the success of paid search marketing campaigns: The choice of keywords, the bid management, the ad text, and the landing pages. This article tackles 5 of the most important domains: keyword choice, ad editing, destination URL, organization and analysis of campaigns.
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Arabic Online Marketing Opportunities in the MENA Region |
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 By Nemr N. Badine
There are several contributing factors that lead to the obstacles that both new and established businesses aiming to expand their focus internationally must face. One of the most difficult of these to overcome is the language barrier that can exist between foreign countries. A good example of this is Europe. Though there is a prominent overall market, the many different languages existing here in its various countries create much more fragmented markets for these smaller commercial enterprises. On the other hand, Egypt and the several countries of the Arabian Peninsula all share one common language, Arabic. |
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