Eastline Marketing

By Marc Dfouni

In October 2006, an article titled “Troubled Times for SEO” described the shocking statistics of a study published by Marketing Sherpa. The article ignited a lot of interest and debate about the online marketing industry’s growth and its eventual viability. Having been deeply involved and living the daily evolution of the online marketing industry for the last five years, it lead me to believe that anyone who has a mere knowledge in statistics can realize the intrinsic unreliability in the ones presented in the article. It represents a ridiculous simplification and an exploitation of statistics. In fact, the contrary appears to be true as companies offering online marketing seem to be on the rise at a persistent speed!