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Four Fiery Google AdWords Optimization Hints |
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 By Marc Dfouni
After several readings and analysis, we have 4 major hints that we think could be beneficial for your AdWords optimization process. Applying the following 4 hints will yield a dramatic improvement in efficiency and a well-felt ROI (Return on Investment) on your AdWords campaign.
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Online Advertising vs. Offline Advertising |
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 By Jorj Ghazal
According to Majestic Research, the average fee for an online marketer is 54¢ per click on Google Ads, as opposed to $1000 per column inch on the New York Times magazine, as stated in their rate card. |
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The Constant Growth of Online Ad Spending |
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 By Wissam Badine
August latest projections by eMarketers predicted growth for the online marketing sector from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer bases the measurement of its online ad expenses projections on the quarterly reports by the Interactive Advertising Bureau (IAB), which utilizes PricewaterhouseCoopers (PwC) to carry out its surveys. The growth report, by IAB, for the first half of 2008 was 15.2% for online ad spending, which was parallel to eMarketer’s projections. |
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SEO Campaigns: 10 Critical Mistakes to Avoid |
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By Marc Dfouni
Launching an SEO (Search Engine Optimization) campaign is not that hard a task these days, but avoiding the common mistakes and misconceptions involved in the process of developing a campaign is a tricky trap that could be avoided through the guidelines mentioned below.
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Facebook - The New Frontier in Online Marketing |
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 By Nemr N. Badine
Considering the exponential growth of Internet users opening a Facebook account in the last couple of years, it’s no wonder that this popular social-networking site has become prime (online) real-estate for advertisers in all forms of commerce. Though the majority of Facebook users are in their late teens and early to mid twenties, you will find that there is an increasing number of users ranging from young teens to their 60’s and older. I, personally, know very few people who don't have a Facebook account.
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