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Four Fiery Google AdWords Optimization Hints |
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Monday, 20 April 2009 00:00 |
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 By Marc Dfouni
After several readings and analysis, we have 4 major hints that we think could be beneficial for your AdWords optimization process. Applying the following 4 hints will yield a dramatic improvement in efficiency and a well-felt ROI (Return on Investment) on your AdWords campaign.
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Online Advertising vs. Offline Advertising |
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Wednesday, 28 January 2009 00:00 |
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 By Jorj Ghazal
According to Majestic Research, the average fee for an online marketer is 54¢ per click on Google Ads, as opposed to $1000 per column inch on the New York Times magazine, as stated in their rate card. |
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The Constant Growth of Online Ad Spending |
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Friday, 21 November 2008 00:00 |
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 By Wissam Badine
August latest projections by eMarketers predicted growth for the online marketing sector from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer bases the measurement of its online ad expenses projections on the quarterly reports by the Interactive Advertising Bureau (IAB), which utilizes PricewaterhouseCoopers (PwC) to carry out its surveys. The growth report, by IAB, for the first half of 2008 was 15.2% for online ad spending, which was parallel to eMarketer’s projections. |
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SEO Campaigns: 10 Critical Mistakes to Avoid |
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Thursday, 23 October 2008 00:00 |
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By Marc Dfouni
Launching an SEO (Search Engine Optimization) campaign is not that hard a task these days, but avoiding the common mistakes and misconceptions involved in the process of developing a campaign is a tricky trap that could be avoided through the guidelines mentioned below.
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Facebook - The New Frontier in Online Marketing |
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Wednesday, 10 September 2008 00:00 |
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 By Nemr N. Badine
Considering the exponential growth of Internet users opening a Facebook account in the last couple of years, it’s no wonder that this popular social-networking site has become prime (online) real-estate for advertisers in all forms of commerce. Though the majority of Facebook users are in their late teens and early to mid twenties, you will find that there is an increasing number of users ranging from young teens to their 60’s and older. I, personally, know very few people who don't have a Facebook account.
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Mobile Marketing Mysteries Revealed |
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Tuesday, 26 August 2008 00:00 |
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By Marc Dfouni
You are not the only one to feel confusion towards mobile marketing. That’s why, six industry experts will answer your questions by divulging the truth hidden behind some of the most widespread misinterpretations.
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The Supply and Demand Problem in the Online Advertising Industry |
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Monday, 18 August 2008 00:00 |
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By Marc Dfouni
Usually, a lack of competition in almost any industry means that any given company within that industry is afforded the freedom to charge higher prices. So, why is it then that in the Online Marketing industry, given that competition is still fairly low, prices remain consistently low as well? That is not to say that all prices are low; there is in fact a large variation of pricing available, yet they generally have remained on the lower side.
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The Future of Flash Site Optimization for Search Engines |
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Monday, 11 August 2008 00:00 |
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By Wissam Badine
Speculation on the future of flash site optimization for search engines has been very active since Google and Adobe declared that Google and Yahoo search engines will undergo some improvements. This modification will allow them to crawl Flash web pages in an unusual and unique way. However, it is not the time for HTML to seem weaker and less efficient before Flash sites. In fact, the latter can still not compete with an optimized HTML website. The reasons for this statement are exposed in this article.
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Success of a PPC Campaign in 5 Steps |
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Tuesday, 05 August 2008 15:45 |
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By Jorj Ghazal
Many factors contribute to the success of paid search marketing campaigns: The choice of keywords, the bid management, the ad text, and the landing pages. This article tackles 5 of the most important domains: keyword choice, ad editing, destination URL, organization and analysis of campaigns.
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Arabic Online Marketing Opportunities in the MENA Region |
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Monday, 28 July 2008 08:44 |
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By Nemr N. Badine
There are several contributing factors that lead to the obstacles that both new and established businesses aiming to expand their focus internationally must face. One of the most difficult of these to overcome is the language barrier that can exist between foreign countries. A good example of this is Europe. Though there is a prominent overall market, the many different languages existing here in its various countries create much more fragmented markets for these smaller commercial enterprises. On the other hand, Egypt and the several countries of the Arabian Peninsula all share one common language, Arabic. |
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The New Online Marketing Era in the Middle-East |
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Friday, 04 July 2008 11:14 |
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By Marc Dfouni
In October 2006, an article titled “Troubled Times for SEO” described the shocking statistics of a study published by Marketing Sherpa. The article ignited a lot of interest and debate about the online marketing industry’s growth and its eventual viability. Having been deeply involved and living the daily evolution of the online marketing industry for the last five years, it lead me to believe that anyone who has a mere knowledge in statistics can realize the intrinsic unreliability in the ones presented in the article. It represents a ridiculous simplification and an exploitation of statistics. In fact, the contrary appears to be true as companies offering online marketing seem to be on the rise at a persistent speed! |
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