Challenge

1With a continuously fierce growing competition in the restaurant industry in Lebanon, Zaatar w Zeit further sets itself apart by ingeniously refreshing its menu and adding new items.

Zaatar w Zeit turned to Eastline Marketing to create a Social Media Strategy for new menu items that would trigger a demand and build an online presence for the brand.

Goals:

  • Increase brand awareness
  • Remain top of mind
  • Build an online community that engage consumers with brand
  • Familiarize consumers to new products
  • Launch new products

Solution

1Eastline Marketing launched promotional campaigns for each of the newly added items, along with a continuous brand awareness campaign.

Over and above the creation of the Facebook FanPage, Eastline Marketing also developed a fun contest to engage consumers and familiarize them with the newly launched products.

The social media strategy also included:

  • Maintaining a robust brand presence in social spaces, such as on Facebook, giving consumers a platform to interact with Zaatar w Zeit
  • Starting conversations with online influencers using Twitter

Results

1Zaatar w Zeit enjoyed a high performance as a result of the campaign:

  • Increased fans by 400%
  • Recruited substantial participants / database marketing in the contest