Eastline Marketing launched promotional campaigns for each of the newly added items, along with a continuous brand awareness campaign.
Over and above the creation of the Facebook FanPage, Eastline Marketing also developed a fun contest to engage consumers and familiarize them with the newly launched products.
The social media strategy also included:
- Maintaining a robust brand presence in social spaces, such as on Facebook, giving consumers a platform to interact with Zaatar w Zeit
- Starting conversations with online influencers using Twitter