Objectives

  • Increase awareness and visibility of Salsa in the MENA region.
  • Create a direct channel of communication with consumers and engage them.
  • Promote the Spring/Summer collection of Salsa for both Men and Women.
  • Localize the global strategy.

Tactics

  • Revamp the existing Salsa MENA Facebook page.
  • Launch ongoing and burst Facebook campaigns.
  • Create engaging content and moderate the page.
  • Create an addictive memory based game hosted on Facebook: “Guess Your Friend”.
  • Integrate viral features to the game.
  • Influence fans based on their interests gathered through intelligence.

Results

salsamena

  • Period of time: May 2012 – present.
  • Recruited 51,200 fans on Salsa Mena’s page.
  • 5,577 players.
  • 45,928 game plays.