Challenge

Avis Rent a Car, its subsidiaries and franchisees operate one of the world’s leading car rental brands, providing business and leisure customers with a wide range of services at approximately 2,200 locations in the united States, Canada, Australia, New Zealand, Latin America and the Caribbean region, as well as an additional 2,900 Avis locations in Europe, Africa, the Middle East and Asia.

Avis.com.lb turned to Eastline Marketing after realizing it was penalized by Google and no longer listed in Google’s search results, due to Search Engine Optimization mal-practice.

Avis Lebanon challenged Eastline Marketing to re-appear in the first page of the Search Engine results in order to increase traffic and online sales.

Solution

Eastline Marketing focused on different ethical Onsite and Offsite Search Engine Optimization techniques and strategic long tail and short tail keywords.

Results

1After two months of work on the platform, Eastline Marketing was able to position Avis.com.lb in the first ten results.

Avis.com.lb enjoyed other enhanced performance results as a result of the campaign:

  • Increased Monthly Traffic by 221.5
  • Generated Visits on specific keywords