Salsa- Guess Your Friend Social Game
- Activate Henkel’s (Levant) presence online.
- Reach Henkel’s target audience through social media.
- Promote Henkel’s multiple brands through online media campaigns.
- Create a content platform and attract a target audience.
- Build a marketing database to be remarketed with cross brand promotions.
- Create and manage social media pages for Persil, Pril, Le Chat and Der General.
- Launch ongoing and burst Facebook campaigns.
- Create engaging content and moderate the pages.
- Launch multiple digital activities throughout the year (FB contests, mobile games, sweepstakes, micro-sites).
- Re-marketing a user base through push notification and cross brand promotions.
- Develop a content platform sponsored by Henkel and attract a target audience through content.
- Re-target users who visited the platform through a re-marketing advertising strategy.
- Period of time: Jan 2013 – present.
- Recruitment of more than 200k social media users
- Recruitment of more than 70k database users.