Objectives

  • Create awareness about Bershka in the MENA region.
  • Immerse Bershka MENA online.
  • Reach the target audience in 7 countries.
  • Promote the products.

Tactics

  • Create Advanced and Optimized Facebook page.
  • Launch ongoing Facebook campaign.
  • Create engaging content and moderate the page.
  • Create an addictive game hosted on Facebook:
  • “The Fashion Reflex”.
  • Integrate viral features to the game.
  • Launch burst campaigns on Facebook, Google, Yahoo and MSN.
  • Influence fans based on their interests gathered through intelligence.

Results

bershkascreenshot

  • Period of time: September 2011 – present.
  • Recruited 102,000 fans on Bershka MENA Facebook page.
  • Increased engagement on the page.
  • 4,309 players (2,731 in English and 1,308 in Arabic).
  • 88,710 game plays.