Eastline Marketing

Paid Search Marketing is an extremely powerful sales and marketing tool to almost any kind of business. Its objective is to send targeted visitors to your site via pre-defined search terms and keywords on search engines. It is often called "Just in Time" online marketing since its main advantages are to provide immediate, controllable and highly measurable results.

It is often difficult to position a site on highly competitive keywords. But it is surely possible with a keyword purchasing campaign. These campaigns enable a site to be positioned on top of the search engine results (in the sponsored links section) for all desired keywords. Once the natural (or organic) referencing is done, the well positioned keywords can be removed from the paid campaigns.

The following steps are required for an effective PSM campaign:

01Website marketing analysis – interpreting and accurately defining your online marketing objectives. Our Marketing Manager will inform you about our most advanced Search Engine Marketing services and, in accordance, you will be given the best plan that suits your specific needs.

02Creation of cost-per-click (CPC) accounts with major search engines. CPC accounts are among the most popular and highly effective online marketing strategies, for they are low cost and budget oriented. Eastline Marketing is certified by most search engine such as Google and Yahoo! which gives us the opportunity to create and effectively manage your CPC accounts.

03Keyword analysis and selection. This step requires an analysis of your website’s content in order to generate a list of relevant search terms (or keywords).

04Ad creation. Our copywriters will create original ads with attractive text content that will draw specific traffic to your website.

05Launching of CPC campaigns and analysis of immediate results. Upon completion of the above steps and after having defined your budget, we will launch the planned campaign which will enable us to gather and analyze short term performance data.

06Recommendations and modifications of the campaign based on the analyzed results. We will recommend modifications in order to optimize the results in advertised search engines by increasing goal conversions while conserving or decreasing the cost per click.

Benefits of PSM:

• Target ads specifically to people who are searching for your products or services.
• Avoid showing ads to untargeted users.
• You can choose to pay for ad clicks (CPC) or for impressions (CPM).
• Because you can choose your own CPC or CPM amounts, you decide how much you'll pay each time someone clicks or views your ad.
• There's no minimum spending limit. In addition, you can set a daily spending limit (daily budget) that the search engine system will never exceed.
• Edit your budget settings at any time.