News
Yahoo! Launches BOSS, its Open Search Web Services Platform

Last week Yahoo! announced the launching of Yahoo! Search BOSS, a web services platform that allows developers and companies to create and launch web-scale search products by utilizing the same infrastructure and technology that powers Yahoo! Search. BOSS (Build your Own Search Service) is an API or library of functions that can be used by programmers in their own software in order to freely create their own search applications:

  • By using Yahoo! Search's index and infrastructure
  • Possibility of presenting results in a different order than the one used by Yahoo! and adding additional information, links, etc.
  • Total freedom and flexibility in presenting the results
  • Unlimited number of daily queries.

When we know that Yahoo!'s algorithm is not that different from Google's in terms of results, we can only suppose that BOSS will please a vast community of developers and numerous projects will start emerging. We'll follow them closely!

Yahoo! BOSS

Sources:

- http://developer.yahoo.com/search/boss/
- http://www.ysearchblog.com/archives/000599.html
 
Google's Keyword Tool Now Proposes Numbers

We can talk as much as we want about Google (and God knows how much we can critique them sometimes) but we can't deny the fact that they are smart and visionary.

In fact, as soon as Overture - Yahoo! Search Marketing, Google's main competitor started existing, many experts have raised their voices to say that the only thing missing about Google's keyword tool was numbers rather than approximations depicted by a green bar.

Well things have changed! Although they are still approximations, Google's keyword tool now offers advertisers and media planners more readable and precise numbers concerning search volume.

Google Keyword Tool

You can try it out here: https://adwords.google.com/select/KeywordToolExternal
 
New Google AdPlanner Tool

Last week, Google unveiled a new tool that measures Internet use. Advertisers can now use this tool which is intended to help them identify websites that their target audiences visit, hence helping them decide the best places to buy their online ads. Read more about Google AdPlanner.

 
Adobe Teams With Google and Yahoo to Make Flash Searchable

Adobe, the software manufacturer Adobe announced yesterday that it would begin providing optimized Flash technology to leading search engines that will make rich Internet applications (RIA) and dynamic content created using Flash more easily identifiable. "Up 'til now, Flash content just hasn't been as thoroughly searchable as we'd like," said Justin Everett-Church, senior product manager for Adobe Flash Player. Read more about it here.

 
10 SEO Myths
Michael Estrin from iMediaConnection has written an interesting article about SEO misconceptions. They asked SEO experts about the most common myths they hear from their clients. Read the full article.
 


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