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Weak Economy, Strong Online Advertising |
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Online advertising will soon witness a huge progress due to the Middle Eastern economic recession. Companies are making the decisions to use less expensive ads over traditional media of high value, according to The National. Google, the number one internet advertising company, declared that regional demand is growing faster. In fact, ad buyers aim at increasing their reach and decreasing spending at the same time. Online advertising costs nothing but some promotion through classical media. The “pay-per-click” method is generally used by the industry. Advertisers pay when visitors click on the ads. These users are then redirected to the concerned website. This is what the “pay-per-click” technique consists of Source: http://www.ameinfo.com/176228.html |
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Google Suggest Graduating From Labs to Home Page |
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Yesterday Google announced on its official blog that by next week they would be graduating the Google Suggest tool from their Labs to their home page. This service proposes in the form of a drop down suggestions of words while you are typing your query. Google Suggest, which has existed since late 2004 has three main goals: 1- Help to formulate queries by suggesting complementary primary keywords: 
2- Reduce spelling mistakes by automatically suggesting corrected keywords: 
3- Saving keystrokes. While you're typing, Google Suggest fills in automatically possible keywords: The only thing Google doesn't suggest is if this function can be de-activated manually by the user! Sources: - http://labs.google.com/suggestfaq.html
- http://googleblog.blogspot.com/2008/08/at-loss-for-words.html |
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Microsoft Proposes Keyword Add-in for Excel 2007 |
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adCenter, the link supply sponsored by Microsoft, now offers an Excel 2007 "add-in" to search for keywords (the tool is only compatible with this version of Excel). It allows you to create and manage lists of keywords, to add filters on the relevance, the cost, the volume, demographics, the geographical locations, etc. Past, current, and predictive data are also provided. 
Sources: - http://advertising.microsoft.com/search-advertising/adcenter_addin |
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Increased Transparency in Google's Search Results |
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Google has announced that he would in the weeks ahead explain more thoroughly than today why, given several criteria, the results page of its search engine has been customized. Thus, this message will soon be displayed at the result of a search: 
Clicking on the "More Details" link will permit the user to know why and on which base the results have been personalized: Identification and IP geo-targeting, previous search result analysis, previous visited web sites, etc. 
For the moment, these features don't seem to appear in the Middle-East region Google versions, though it is surely only a question of day... Sources: - http://googleblog.blogspot.com/2008/07/more-transparency-in-customized-search.html |
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Live Search launched Local Listing Center |
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In December 2005, Live Search launched a localized version of its search engine, a kind of mixed Google Maps and Microsoft. Among other just added features, they allow any professional to add his address, phone number, geographical location as well as comments and opinions about customers. The tool, called Live Local Listing Center, will provide a complete description of the real estate, its inclusion in a business category, and to publish it online after verification.
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