The Story of Eastline Digital: Marc Dfouni

One of the early pioneers of digital marketing provides insight on the digital scene in Lebanon and expands into new horizons….

مارك دفوني: 5 أسباب تتيح للبنان أن يكون وجهة جيدة لتأسيس الأعمال

في العام 2006، بدأنا بالعمل في لبنان، وفي تلك الفترة، كانت خدمة الانترنت سيئة للغاية. أما خلال أول سنتين، فكان نشاطنا مقتصرا في الأساس على كندا. وفي العام 2008، أي عندما بدأ “فيسبوك” بالانتشار في لبنان، أصبح اللبنانيون يستخدمون الانترنت من أجل الولوج الى “فيسبوك” بالدرجة الأولى، وبسبب هذا الأمر، بدأ مفهوم إدارة وسائل الاعلام الاجتماعية والتسويق بالظهور، ومن هنا انطلقنا وافتتحنا سوقا لخدماتنا في لبنان. وفي العام 2009، توسعنا نحو الخليج بأكمله، واليوم لدينا مكتبا في دبي وفي لبنان

Startups vs. big enterprise: The David and Goliath of the business world

“SMEs and startups, especially in Lebanon, have the flexibility to innovate at a faster pace than large companies due to less bureaucracy and elastic budget,” Marc Dfouni, co-founder of Eastline Marketing and one of the first independent digital marketing agencies in Lebanon, told Annahar.

What a Digital Difference a Decade can Make

It’s only been 25 years since Tim Berners-Lee made the World Wide Web available to the public; during that time, the Internet had become an integral part of everyday life for most of the world’s population.

Nemr Badine et Marc Dfouni célèbrent les 10 ans d’Eastline Digital

Dix ans après le lancement d’Eastline Digital, Marc Dfouni et Nemr Badine font partie des pionniers de la publicité en ligne au Moyen-Orient. Aujourd’hui, ils souhaitent s’étendre à de nouveaux marchés dont l’Iran. « Nous y avons déjà fait plusieurs voyages et nous y avons vu un écosystème en plein développement », disent-ils.

Jad Bou Chebl on Digital Marketing

arabad_jul_2015_coverAre brands in the region becoming increasingly comfortable with social media and digital advertising on the whole? Read Jab Bou Chebl – Senior Project Manager at Eastline’s view.

Jennifer Kanaan: 5 Ways MENA Brands Can Engage Customers on Snapchat

arabnet_august_2015_coverSnapchat is growing fast worldwide and even faster in the Arab world. In 2014, it was the fastest growing social media app, achieving a growth rate of 56% between the first and the third quarter of the year. The fascination with Snapchat continues as the platform is said to be nearing 200 million active users, with 81% of its users aged between 13 and 24 years old.

Revolutionising the Digital Ad Space

communicate_nov_2014_coverOver the last decade, we’ve seen advertising agencies rapidly shift towards digital communication, yet they haven’t fully embraced the power of interactivity. This is why Eastline Marketing, a leading digital agency, has come up with a truly innovative solution: Social Ads.

Caught in a Crossfire

communicate_oct_2014_coverMarc Dfouni, CEO and managing partner at digital agency Eastline Marketing, gives a very concrete example of that sad, albeit usual, state of play: his company has lost four employees to Dubai in the past year. Dfouni anticipates a couple of more losses from now until the end of the year. “This problem is getting worse every year. The retention of these people is not an internal or a motivational problem, but mainly a political one,” he says….

Jennifer Kanaan: My Accounts are an Extension of Myself!

cover_cloud_961_sept_2014Like most of us who were swept by the social media marketing wave, Jennifer Kanaan, who now works as the Social Media Manager at Eastline Marketing…

Social Media Strategies

cover_leb_opp_june_2014Social media is becoming integral to marketing plans. New strategies are being adopted to optimize its impact for companies or brands. According to Marc Dfouni, CEO of Eastline Marketing, an online marketing agency, social media is no longer the question.

Eastline Marketing defying harsh economic conditions

arabad_cover_march_2014Eastline Marketing defying harsh economic conditions…

Digital Marketing in the KSA

arabad_cover_march_2014Since 2008, Eastline Marketing has been helping brands connect consumers using a full array of digital marketing services supported by a proprietary technology platform and a unique market intelligence database focused on the Arab region…

Learning the Easy Way

entrepreneurmena_2013_coverBorn to take heart and build their dreams, entrepreneurs often embark on perilous and harsh journeys…

E-Marketing: More for Less

leb_opp_nov_2013Local companies increased their spending on Internet advertising from two percent of their marketing budget in 2008 to 13 percent in 2012, according to Eastline marketing,an online marketing agency.

Downside of Facebook Promotions, a Slippery Slope

cloud961issue_oct_2013Hello Facebook changes, hello competition disasters and newsfeed spamming…

Playing the Virtual Game

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ArabAd met with Eastline Marketing, an A-Z online agency, to discuss the various strategies being employed with the aim of adding value to any brand that crosses their way.

8 Low Cost Ways to Reboot Your Business

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In tough economic times it’s sometimes hard to see the silver lining. But according to Marc Dfouni, CEO of Eastline Marketing (a digital marketing agency) it’s a time for companies to take advantage of the situation — especially when…

Une application mobile en 48 heures chrono

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… Certains compétiteurs avaient déjà participé à des événements antérieurs organisés par Touch ou Altcity. D’autres comme l’équipe de Lakta (offres de promotions en ligne de boutiques) composée de Majed Traboulsi, 27 ans, et Mohammad el-Amine, 23 ans, s’est décidée à participer la veille du Hackaton. Tous deux sont développeurs à Eastline [Marketing], une agence de marketing online. « Ce Hackaton est le meilleur moyen d’apprendre et de parler de notre application à des personnes-clés », témoigne Majed Traboulsi…

Les médias sociaux, nouvel eldorado des entreprises ?

orient-le-jour-march-2013L’explosion des réseaux sociaux suscite la convoitise des entreprises qui y voient une plateforme idéale pour véhiculer leurs messages… « Le pays est longtemps resté à la traîne, d’autant plus que les connexions étaient très lentes et que les entreprises ne prenaient pas l’Internet au sérieux. Puis les choses ont progressé », confirment à L’Orient-Le Jour Nemr Nicolas Badine et Marc Dfouni, cofondateurs de la compagnie de conseil en marketing numérique, Eastline Marketing…

Entrepreneurs of the Week: Marc Dfouni and Nemr Badine from Eastline Marketing

wamdaMore than 15 years after starting up Eastline Marketing, a digital media agency based in Beirut, today’s Entrepreneurs of the Week, co-founders Marc Dfouni and Nemr Badine, share the most important lessons and insights they’ve acquired throughout the years…

The top 20 Lebanese entrepreneurs

executive_cover_nov_12Lebanese with entrepreneurial spirit and a business idea are no longer left to their own devices. Locally, they can find an incubator willing to provide a place to work from and assist them through mentorship and support…

Business Leaders Get Tech Savvy With Digital Media Strategies

daily_star_sep_12Top experts in advertising and online content from the Middle East and Europe gathered in Beirut Wednesday to show how companies can take business to the next level through better digital content…

On The Slack Track

communciate_sept_12In the wrong hands, bigger online budgets may fail to materialize into market growth. No doubt, the Lebanese digital advertising market is set back by a relatively small online population. But beyond this sad reality, there’s a lot the industry could do to move forward confidently, faster…

Social Media is Business: Virtual Reach, Real Profits

leb_opp_june_2012_coverBusinesses are wising up to the enormous possibilities afforded by the strategic use of social media.

Naturally Selected: Lebanese firm opens doors to a new world of advertising

executive-march-2012To say that Internet and social media usage in the Middle East and North Africa is expanding exponentially has become a truism of our time, but like the dinosaurs that failed to adapt as the ice age covered the globe, many companies’ marketing strategies now resemble bewildered cave men soon to be run over on the information highway.

Ten Campaigns that Went Really Viral

communicate_dec_11_levantViral is one of those buzzwords on communicators’ lips these days… Eastline Marketing involved in two of the 10 most viral campaigns of 2011!

Five ‘Young World Tech Innovators to Watch

internet-evolutionOver the last few years, it’s become routine to note that Silicon Valley is more a state of mind than a geographic location…

Missing Z Mystery Revealed

communicate-june-11The mysterious campaign launched mid-April by creative agency Nineteen84 for restaurant chain Zaatar w Zeit finally came to a conclusion…

Beirut Online

communicate_may_11jpgThe digital revolution is shaking communication to the core. Where does Lebanon Stand?

Marketing Through Online Social Networks

cover_leb_opp_feb_11Social network marketing is the electronic equivalent of grass-roots marketing: Marketing where people live and work, and on a personal level.

Eastline Marketing organise un concours en ligne pour Huggies

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L’agence en ligne Eastline Marketing a organisé pour la marque de couches Huggies, propriété du groupe Kimberly Clark et distribué au Liban par Obegi, une campagne Internet tournant autour d’un concours de photos de mères faisant un hug à leur enfant…

Eastline’s Digital Strategy for Canadian Website Awarded

communicate_cover_aug_2010Love Letters to the Future, produced by Canada-based firm Xenophile Media, and whose digital strategy was developed by Beirut-based online agency Eastline Marketing, won two gongs at the 14th edition of the Webby Awards, established in 1996 to honor excellence on the Internet.

Eastline Marketing récompensée par les Webby Awards

cover-webby-awardsLe site www.loveletterstothefuture.com, produit par la compagnie canadienne Xenophile Media et dont la stratégie en ligne a été conçue par l’agence libanaise Eastline Marketing, a obtenu le prix du meilleur site vert de l’année aux 14es Webby Awards. La communauté web l’a également récompensé dans la même catégorie, en lui accordant le Webby People’s Voice Award.

Le Marathon court… sur Internet

cover-le-marathonPas de doute, le Marathon de Beyrouth est l’un des plus grands évènements sportifs du pays. Notre époque étant celle de l’ère digitale, il est essentiel de le promouvoir en ligne… Eastline Marketing répond à cet appel.

Le Marathon de Beyrouth Investit dans la Stratégie en Ligne

cover-le-marathon-de-beyrouthPour son édition 2009, le Marathon de Beyrouth a innové en investissant dans une stratégie média en ligne complète, pensée et organisée avec Eastline Marketing, une agence média spécialisée dans la communication Internet. Eastline Marketing a développé pour l’Association du marathon de Beyrouth…

La Pub en Ligne en Phase de Décollage au Liban

cover-la-pub-en-ligneBonne nouvelle : la publicité en ligne explose au Moyen-Orient. À Dubaï, “hub” régional, mais aussi depuis peu en Arabie saoudite. Mauvaise nouvelle : le Liban est toujours à la traîne. Haut débit en rade, immaturité des annonceurs, modèle économique des sites en question… Pourtant, le Web libanais s’agite, preuve qu’il est enfin en phase de décollage.