| Google Acquires the Russian Begun, which Specializes in Contextual Advertising |
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Google has signed an agreement with the Russian company Rambler Media to acquire ZAO Begun, which specializes in contextual advertising, amounting to $ 140 million. Rambler holds 50.1% of Begun but will buy the remaining 49.9% to the company Bannatyne before selling it to Google. Rambler will also use the search technology and Google advertisements on its site. Note that Google is not the leader in Russia where Yandex is the number one player now, which is one reason that drives Google to better penetrate the territory where Begun manages 40 000 advertisers portfolio and a network of 143 000 websites.
Sources: - http://www.google.com/intl/en/press/pressrel/20080718_begun.html |
