The Wall Street Journal’s check-in to Times Square, last week, shifted the way location-based news services have been used up till then. After teaming up with Foursquare, the location-based news update service, the WSJ showed a new means of using the service, changing the perception of geo-targeted news.
WSJ Times Square evacuation news update on Foursquare
Foursquare, which has been known mostly for food-related and fashion reviews, offered the WSJ the infrastructure to dispatch news about the evacuation of Times Square to those who are mostly concerned – the people who happened to be in Times Square the moment the news broke out.
